Florence County WIC office Hours are 8:30am-4pm on the First Wednesday of Each Month (exceptions can be made).

Call 715-528-4837 or email Sara Jerue, Amber Kolberg or Ann Price for more information or to schedule an appointment.

The Women, Infants and Children Program provides food and nutrition information to help keep pregnant and breastfeeding women, infants and children under 5 years of age healthy and strong.

You may qualify if you live in Wisconsin, are pregnant, breastfeeding or a new mother, you have an infant or children under 5 years of age, you or your children have a health or nutrition need and have a gross household income that is less than or equal to WIC income guidelines. Income guidelines are revised every July. Click here to see the WIC Income Eligibility Guidelines.

This institution is an equal opportunity provider.

Florence County Area WIC Vendors

Pat’s Foods
1000 Central Avenue
Florence, WI 54121

Northwoods IGA
501 Washington Avenue
Niagara, WI 54151

Farmers Market Nutrition Program

  • Farmers Market Nutrition Program (FMNP) is available June 1st-October 31st each year. If you are currently enrolled in WIC and interested in receiving $35 per participant in FMNP benefits, please contact Sara at the WIC office at 715-528-3426.

First Appointment

At the first appointment you will need the following:

*The above are examples and other items may be acceptable. Please call the Health Department if you have any questions.


Here are some WIC Approved Recipes. Enjoy!
Mac and Cheese
Tortilla Pizza
Tuna Pasta
Ultimate Strawberry PB&J

Please visit wichealth.org to learn more about WIC Approved Recipes and Nutrition Education regarding your WIC benefits.